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Frequently Asked Questions

Do You Get Access to Corporate Resources and Content?

Yes, our team gets access to corporate resources, such as FranConnectSky, through the franchisee. We follow the brand guidelines to create customized content that is localized specifically to your market. Customers prefer seeing authentic images of your real work and business, so implementing these into personalized designs for your specific location is something that we do.

Do I Need SEO If I Already Have Someone Looking After My Local Business Listings?

If you want serious results, we certainly think so! Local business listings management, also know as business citations management, is just one small component of Local Marketing. Chances are your competitors are also using a similar business listings service, in addition to other strategies to outrank you. Since this is a very popular question that we get, our team created a page just dedicated to more information about local business listings.

These Services Sound Similar to What I Already Have, What Do You Do Differently?

There may be some similarities between our services and what some of our competitors offer, but search engine optimization and digital marketing services are not created equally. The team at Digital Shift only works with home service franchises and specializes in local search engine ranking. We work with one client in one service area, meaning that you never have to worry about us working with a competitor. Most importantly, we take great pride in having great content writers and a very talented and knowledgeable local link building team in-house, that delivers measurable results using a proven strategy that has been fine-tuned for over a decade.

What Type of Content Marketing Do You Do?

We create content for your services pages, blogs, as well a content that will be used on external social media channels and websites, such as blogs that link back to you.

Do You Use Content from the Corporate Blog for Social Media?

Yes, we add this content to the mix. We prefer writing and sharing in-depth content that is localized for your specific market. Local market-specific content demonstrates your expertise while building authority and trust, but if this is not part of your plan,  our team will create a content calendar using your existing content and resources.

What Social Media Accounts Do You Post To?

In addition to posting to Google My Business, we post to Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Depending on your goals and plan, we will determine the network and frequency of posts with daily posts available. 

Can You Manage My Google My Business Account?

Absolutely! We can optimize and monitor your Google My Business, reply to your reviews (per your approval), and skyrocket your engagement by posting to your Google My Business account daily. Your posts will be localized to your market, uploaded, and posted manually.

How Frequently Do You Post to Google My Business?

Daily posting is available, which means we post to your Google My Business account on a daily basis. We mix up the content to include images, videos, offers, text, and links.

Can You Write Blogs For My Location?

In most cases, we can write blog posts specifically for your franchise location on your localized blog. A local blog feature can be turned on by your website provided through corporate upon your request. In-depth localized content helps move the needle because it is valued by both your ideal customers and Google.

Can You Use My Own Photos for Social Media Updates?

Absolutely! We will set up a shared upload folder for you to upload your photos and files. Following branding guidelines, we will use your photos with a tailored social media message for the audience in your market. Your audience will appreciate these authentic and real photos, so expect an increase in engagement and brand awareness.

Can I Customize My Plan?

We have built our packages to best suit the most common problems and solutions we have experienced with home service businesses’ over the last decade.  If you have questions on what plan to choose or need a custom plan, contact us and request your complimentary consultation.

How Much Will My Plan Cost?

It truly depends. Just like you can’t quote a customer over the phone for a job without looking at it and understanding what the requirements are, the total cost of your plan will depend on many factors specific to you and your market including the population and competitiveness. To determine the best approach to get results in your market, contact us for your complimentary consultation.

How Long Will it Take to See Results?

SEO takes time because there is no easy way to game the system. Google’s algorithm has become more and more advanced with an emphasis on delivering users the most relevant, and highest quality results based on their search query. The time frame depends on many factors and will be reviewed with you after we have determined the scope of the project. We will provide a project timeline and make sure that we get your approval on all stages of the project before we start working. Depending on the requirements, competitiveness, Google algorithm updates and your current situation we can typically start seeing results in 3-4+ months in less competitive markets, and 6-8+ months in more competitive markets. Results vary based on individual circumstances.

How Do You Track Progress?

We track your rankings on a daily basis at your city level. This provides us with greater accuracy and best represents the location a prospect will be searching from to find you. We report daily ranking checks and measure your exact position in Google, Goole Local (Maps), Google Mobile, as well as Microsoft Bing.

What Access Do You Need to Perform Your Work?

Should you make the right choice and work with us, we will need manager access to your Google My Business account and Facebook page, as well as login credentials to your Twitter, Pinterest and Instagram. For content creation services we will also need access to your local blog on your brand’s corporate website.

What’s Included With My Plan?

Plans come with reporting and dashboard access for local keyword monitoring, Google My Business, and social media so that you can access and see what is going on anytime from any device. Access key performance indicators and compare your results to the prior month or the same month the prior year.

How Long is the Contract For?

The service is month-to-month and should you ever change your mind about working with us, we just require a 30-day notice. We recommend that a client stays with us for a minimum of three months to see results roll in. This is just the nature of how SEO works and how long it can take for the changes to be realized by Google.

Will I Need to Continue with SEO After I Get Good Rankings?

Maintaining your current first-page rankings is just as involved as getting new ones. Since Google is constantly evolving and updating its algorithms, your rankings can fluctuate from one day to the next. Ongoing local marketing services also mitigate your competitor’s efforts in outranking your position.

Which Is Better, SEO or Paid Ads (Google Ads, GLS, etc)?

Paid Ads like Google Ads and Google Local Services (GLS) are a great way of delivering instant traffic to your website, and it can be turned on and off. The downside of Paid Ads is that it costs money, either on a pay-per-click or per-lead basis. Paid Ads can also get extremely expensive making it difficult to maintain healthy profit margins. That being said, as long as the ad spend is still generating a positive return on investment (ROI), it can work well as a stop-gap while waiting for longer-term local marketing strategies to take effect.

On the other hand, SEO takes a longer time to work, but the rewards are greater as the more visible a website becomes organically, the less one may have to spend on a paid ads strategy. SEO efforts also compound month-over-month allowing you to realize residual traffic benefits from the previous month’s work. The truth is that both play an essential role in a brand’s overall marketing strategy.

Who Owns The Accounts and Work You Perform?

You do! All the accounts and work are reviewed and approved by you, and you remain the legal owner of the work performed.

How Do I Get Started?

You can get started with a complimentary consultation so that we can determine if you are a good fit for our programs.

Frustrated That You’re Not Getting Real Results?

Let Digital Shift® build a predictable revenue-generating digital marketing strategy for you! We’ve simplified franchise marketing and the complexities of managing your daily social media updates, Google posts, Facebook, Twitter, local search engine optimization, blog writing, and content marketing! Stay ahead of your competition by getting started today with a complimentary evaluation.

You're In Great Company

"Above all, my business was able to be found for my services on Google Maps! I highly recommend Digital Shift for website optimization and local rankings. "

Austin R.

"Their highly in-depth knowledge & experience working in SEO has given my organization a strategic competitive advantage over our competitors. "

Matt W.

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